网课铺 2022-11-30 23:48
第一章 单元测试
1、 1、Boao Forum has 300 attendees from 10 different countries.
A:F
B:T
答案: T
1、After the 2008 world financial crisis, world economy has recovered fully.
A:F
B:T
答案: F
1、Anti-globalization trend is mainly caused by noises and disagreements in many economic aspects.
A:T
B:F
答案: T
1、Anti-globalization trend is mainly caused by noises and disagreements in many economic aspects.
A:F
B:T
答案: F
1、China has lifted hundreds of millions of people out of poverty in the past 30 years.
A:F
B:T
答案: T
2、 2、A Brexit could be the beginning of the destruction of not only the European Union, but also of the entire western political civilization.
A:T
B:F
答案: T
2、European Council President Donald Tusk received an interview ten days after the referendum.
A:T
B:F
答案: F
2、Every family members know: Divorce will impose serious harmful effects on all of them.
A:T
B:F
答案: T
2、 Brexit would be bad for the European Union but good in some way for British both economically and politically.
A:T
B:F
答案: F
2、It will take at least seven years for Britain to put an end to current contractual connections and to negotiate new relationships with the EU if it leaves the union.
A:F
B:T
答案: T
3、 3、All the people view globalization in a negative and hostile pattern.
A:T
B:F
答案: F
3、Some people fear that globalization will increase inequality.
A:F
B:T
答案: F
3、Globalization refers to the increasing integration of world economies.
A:T
B:F
答案: T
3、Globalization has nothing to do with culture, politics, and environment.
A:T
B:F
答案: F
3、One side effect of globalization is that benefits brought by global markets cannot be shared by all.
A:T
B:F
答案: T
3、20th century saw economic growth that has never been seen before.
A:T
B:F
答案: T
3、Per capita GDP in the richest part of the world has grown two times faster than that in the poorest part of the world.
A:T
B:F
答案: T
3、Capital movement in the last few decades has been volatile and up to crisis.
A:F
B:T
答案: T
3、Poorest economies can attract more FDI because of policy package.
A:T
B:F
答案: F
3、Macroeconomic stability is the least important for benefiting from globalization.
A:F
B:T
答案: F
4、 4、India exports US$150 billion IT products to the US.
A:T
B:F
答案: T
4、India is on the wait-and-watch mode to see how the US administration carries on its outsource program.
A:F
B:T
答案: T
4、India IT industry and government will make all the possible effort to hold the positive dialogue with the US.
A:T
B:F
答案: T
4、India wants to confirm the US that their technology has made US more competitive and job-creative.
A:T
B:F
答案: T
4、Donald Trump was the 55th American president.
A:F
B:T
答案: F
4、US criticizes India’s communication and outreach program.
A:T
B:F
答案: F
4、‘America First’ pledge was first announced on the inaugural speech.
A:T
B:F
答案: F
4、Donald Trump vowed that he will rebuild US with his hands.
A:T
B:F
答案: F
4、Tata Consultancy Services is handling with the upcoming problems in a proactive manner.
A:F
B:T
答案: T
4、It can be inferred that all Fortune 500 companies are unwilling to make dramatic changes.
A:F
B:T
答案: F
第二章 单元测试
1、 1、China has been initiating increasing anti-dumping, anti-subsidy, protection measures and special safeguard investigations since its accession to WTO.
A: T
B: F
答案: F
1、Both the number and the amount of money involved in these cases have been increasing.
A: F
B: T
答案: T
1、 China has suffered the most in anti-dumping investigation in the world for nine years running.
A: F
B: T
答案: T
1、Starting from 1979 to the end of September 2004, 24 countries and regions launched altogether 665 disputes of anti-dumping, anti-subsidy and special safeguard investigations against Chinese products.
A: T
B: F
答案: F
1、In spite of these investigations, China did not suffered a tremendous economic loss in terms of foreign trade.
A: F
B: T
答案: F
2、 2、Tensions between the United States and China are increasing over exchange rate issues.
A: F
B: T
答案: F
2、On the U.S. side, the tensions between the two countries is tied to Trump's promise to reduce a trade deficit with China.
A: T
B: F
答案: T
2、On the Chinese side, the ruling Communist Party is trying to develop the country's economy, especially service-sector companies.
A: F
B: T
答案: F
2、Last year, Chinese consumers formally boycotted South Korean goods after South Korea accepted a U.S.-made anti-missile system.
A: T
B: F
答案: F
2、Observers do not see any signs of an organized campaign in China to reject U.S. goods yet.
A: T
B: F
答案: T
第三章 单元测试
1、Which of the following is not a macroeconomic goal?
A:economic growth
B:social security
C:low inflation
D:full employment
答案: social security
2、____ is responsible for making and implementing a country’s monetary policy.
A:ministry of finance
B:central government
C:the banking industry
D:central bank
答案: central bank
3、 ____ is responsible for making a country’s fiscal policy?
A:central bank
B:ministry of finance
C:local governments
D:tax authority
答案: ministry of finance
4、Which of the following words means similar to “rise”?
A:plunge
B:ebb
C:wane
D:soar
答案: soar
5、Which of the following words means similar to “decline”?
A:collapse
B:surge
C: pickup
D:recover
答案: collapse
6、Which of the following statements about Alan Greenspan is correct?
A:He managed monetary policy according to classic economic theory.
B:He is not dogmatic at all.
C:He believes a central banker should burst a bubble by raising interest.
D:He is a great central banker and he has never made big mistakes.
答案: He is not dogmatic at all.
7、The mopping-up strategy is ____ .
A:a strategy that cares about trade deficit
B:a strategy that deals with financial crisis
C:a monetary policy strategy to deal with consequences
D:a fiscal policy strategy to address welfare problems
答案: a monetary policy strategy to deal with consequences
8、What is irrational exuberance?
A:bubble
B:extravagant expenditure
C:wrong investment
D:extra cost
答案: bubble
9、State governments in the USA are ____ .
A:unable to issue bonds
B:responsible for federal deficit
C:possible to go bankrupt
D:unable to levy tax
答案: possible to go bankrupt
10、when oil price goes up, British Airways’ stock will
A:rise
B:fall
C:not change
D:be hard to say
答案: fall
11、An account that two or more people hold is a _____ .
A:joint account
B:term-deposit account
C:savings account
D:checking account
答案: joint account
12、In order to withdraw money the bank requires your _____ .
A:depositor
B:interest
C:signature
D:principal
答案: signature
13、The bank records all transactions of an account in the customers’ _____ .
A:withdrawal slip
B:assets
C:passbook
D:checkbook
答案: passbook
14、Many banks work with so many different customers and accounts that they need _____ to record all transactions.
A:deposit slips
B:computers
C:parties
D:checks
答案: computers
15、You have to _____ your check in order to cash it.
A:withdraw
B:endorse
C:accommodate
D:compute
答案: endorse
16、The bank charges a _____ to cover the cost of bookkeeping.
A:payee
B:transaction
C:fee
D:commission
答案: commission
17、 I wrote a check for more money than I have in my account. I’m afraid I’m _____ .
A:overdrawn
B:insufficient funds
C:minimum balance
D:liquid
答案: overdrawn
18、The monthly statement gives you a record of all the _____ of your checking account.
A:demand deposits
B:cancelled checks
C:transactions
D:credit history
答案: transactions
19、 A check that can be signed over to a third party is _____ .
A:subtracted
B:negotiable
C:overdrawn
D:flexible
答案: negotiable
20、“You are allowed to write up to ten checks without a service charge.”
“That’s all? You mean ten checks is the _____?”
A:balance
B:maximum
C:minimum
D:interest
答案: maximum
21、 If you need money I can _____ you some.
A:pay back
B:borrow
C:lend
D:disperse
答案: lend
22、When my friend needed a loan he offered the bank his house as _____.
A:debt
B:term
C:collateral
D:mortgage
答案: collateral
23、James has not paid back two loans. He must have a terrible _____ .
A:credit rating
B:charge card
C:principal
D:interest
答案: credit rating
24、If you _____ your car loan, the bank will take possession of your car.
A:pay off
B:default on
C:compute
D:finance
答案: default on
25、In order to calculate the monthly payments on your loan, the bank adds the interest to the _____ and divides the total by the number of months.
A:tenure
B:principal
C:charge account
D:duration
答案: principal
第四章 单元测试
1、 1、Apple’s sales has fallen continuously for 5 years in China.
A:T
B:F
答案: F
1、One key factor that has won Apple customer loyalty is its iOS operating ecosystem.
A:F
B:T
答案: T
2、 2、Apple Inc. and Google Inc. occupy the No. 1 and No. 2 brands on the list and Amazon entered the top 10, with 41 percent increase in brand value.
A:T
B:F
答案: T
2、The combined value of the top five US tech giants was worth a quarter of the total value.
A:F
B:T
答案: T
2、China Mobile has become the most valuable Chinese brand, followed by Alibaba Group Holdings Ltd and Tencent Holdings Ltd.
A:F
B:T
答案: F
2、The three companies were listed in the top 20 of the 100 most valuable Chinese brands in 2017 released by BrandZ.
A:T
B:F
答案: F
2、Tencent’s share price has surged 60% over the last one year.
A:T
B:F
答案: T
2、Twelve years ago there was only one Chinese brand that managed to squeeze into the top 13 best global 100 brand list.
A:T
B:F
答案: T
2、The Chinese brand value now accounts for 11 percent of the total reaching $937 billion.
A:T
B:F
答案: F
2、The Chinese brands have a bright future in the world because China is moving towards consumer-driven economy that places importance on quality of the product and services.
A:T
B:F
答案: T
3、 3、Companies still cannot gauge the effectiveness of advertising now as they failed to do 100 years ago.
A:F
B:T
答案: T
3、Because Facebook and Google can track people’s online habits, they tend to know what people are likely to buy and put the right ads in front of them.
A:F
B:T
答案: T
3、A recent study on eBay discovered that online ads have huge effect on traffic.
A:F
B:T
答案: F
3、Lucas did researches and published papers on the dynamics of college ranking and book reviews.
A:F
B:T
答案: T
3、Most advertisers don’t believe that search engine ads will be more effective than static banner ads.
A:F
B:T
答案: F
3、Digital media ad spending is expected to exceed 50% by 2018 and some advertisers are increasing spending on search ads.
A:T
B:F
答案: F
3、Yelp’s business model is to sell ads to small businesses, which give those firms’ listings prime position atop search results and then attract more customers.
A:T
B:F
答案: T
3、Luca and Dai created a randomized sample of 7,210 U.S. restaurants to see the traffic change results with and without search ads.
A:T
B:F
答案: F
3、Even if when the experiment of Luca proved Yelp ads worthless the Yelp still finds it useful because they can find alternative ways to make money and help customers.
A:F
B:T
答案: T
3、Many advertisers that Yelp help propel to the top of a list are local businesses that people never heard of and brands people are unfamiliar to.
A:T
B:F
答案: T
4、 4、Jack Trout concept of positioning has been used by countless NGOs and NPOs.
A:F
B:T
答案: T
4、Jack Trout and his partner Al Ries have published books that are widely influential.
A:F
B:T
答案: T
4、Jack Trout’s clients did not include agencies in American government or political parties.
A:F
B:T
答案: F
4、The book “Positioning: the Battle for Your Mind” was first published in 1969.
A:F
B:T
答案: F
4、Companies should develop a lasting identity by being connected to a simple idea or a story.
A:T
B:F
答案: T
4、Many companies succeeded because they watered down their brand names by branching out and ignoring their core strength and benefits.
A:F
B:T
答案: F
4、The very idea of Marketing Warfare is to treat marketing campaign as a battle and a competitive edge.
A:T
B:F
答案: T
4、“We try harder” is the advertising slogan of Hertz, a long-time rival of Avis.
A:F
B:T
答案: F
4、 The best branding image for US is to present itself as the world’s last superpower.
A:F
B:T
答案: F
4、Good marketing is to tell good stories consistently from past to future.
A:F
B:T
答案: T
第五章 单元测试
1、 1、So far, digital has drawn the largest share of adults’ time spent with media in the UK, France and Germany.
A:F
B:T
答案: F
1、According to the report, time spent with digital media among adults is steadily increasing in three largest countries of Western Europe because of the mobile device use.
A:T
B:F
答案: T
1、The report predicts time spent with digital media will overtake time spent in watching nondigital TV for the first time in both France and Germany this year.
A:F
B:T
答案: T
1、The overall nonvoice mobile device time has expanded its lead over desktop/laptop-based digital media consumption both in the UK and in Germany.
A:F
B:T
答案: T
1、This year, eMarketer expects digital will draw the largest share of adults’ time spent with media in UK and Germany for the first time.
A:F
B:T
答案: F
1、Close to two in five of organizations in Singapore felt data analytics was the top digital marketing skills gap that they needed to fill.
A:T
B:F
答案: F
1、The research in Singapore evaluates the organizations’____.
A:approaches of the issue of digital marketing training
B:digital marketing skills gaps
C:digital marketing skills gaps and digital marketing training
D:areas planned to outsource or recruit for
答案: digital marketing skil
