网课铺 2023-10-13 14:59
1.1导入
1、【多选题】According to the successful salesperson Summer, what are the principles we should follow in business writing?
A、politeness
B、correct
C、clear
D、concise
参考答案：ABCD
2、【判断题】Most students agree that business writing is an important part to future career.
参考答案：对
1.2商务英语信函格式
1、【判断题】The letterhead helps to form the impression of the writer’s firm, usually containing all or some of the following elements: the company’s name and address, postcode, telephone number, fax number, e-mail address, even web address, and etc.
参考答案：对
2、【判断题】It is usually to show the date in the order of day/month/year (American practice), or month/day/year (British practice).
参考答案：错
3、【判断题】Even if the receiver is known to the writer personally, a formal greeting such as “Dear Sir(s)” or “Dear Madam(s)” is used.
参考答案：错
4、【判断题】There are “Your ref” and “Our ref”, which are codes assigned to the letter by the recipient and sender of the letter.
参考答案：对
5、【判断题】The inside address contains full postal address and post code only.
参考答案：错
6、【判断题】The salutation is a greeting to the recipient. It varies according to the context. However, there is no need to match it with the complimentary close.
参考答案：错
7、【判断题】The subject line states the gist of what the letter is about. The short form “Re.” may precede the phrase that carries the subject matter.
参考答案：对
8、【判断题】The enclosure indicates materials or documents enclosed. The short form “Encs” is often used when there is one item enclosed.
参考答案：错
9、【判断题】If the sender of the letter does not wish the recipient to know that other people are receiving copies of the letter, a “cc” is sent.
参考答案：错
10、【判断题】The full block form layout is the most widely used method of display for business documents.
参考答案：错
1.3商务英语写作基本技巧
1、【多选题】When you are writing a letter to your new customer, you may think about the following factors_______.
A、Is your message concrete?
B、Does the customer really want to buy your product?
C、When will the customer reply
D、Have you used specific and definite terms in making an offer or requiring a response?
参考答案：AD
2、【判断题】Business writing differs from other types of writing in that it is not really successful unless it arouses readers’ attention and receives their responses.
参考答案：对
3、【判断题】To make their writing effective, business writers often apply 7C’s Principles (i.e. clarity, conciseness, correctness, concreteness, creativeness, consideration and courtesy) to their writing.
参考答案：错
4、【判断题】Courtesy means treating people with respect and friendly human concern. Writers try to consider the reader’s desires, problems, circumstances, emotions and probable reactions to their request.
参考答案：对
5、【判断题】Consideration focuses on “I” or “we” (the writer) instead of “you” (the reader). I-centered writing is the key to successful business.
参考答案：错
6、【判断题】Correctness principle comprises correct grammar and punctuation only.
参考答案：错
7、【判断题】Conciseness means avoiding unnecessary repetition and wordy expressions, including only relevant facts (with courtesy), and organizing effectively.
参考答案：对
8、【判断题】Use short sentences with correct words (avoid ambiguous wording and use precise words instead of almost-precise words).
参考答案：对
9、【判断题】“Please airmail us the latest price list and sample for our reference. ” The above example violates the concreteness principle.
参考答案：错
10、【判断题】When you reply to an inquiry from a customer, try to answer all questions stated or implied. A prospective customer’s reaction to an incomplete reply is likely to be unfavorable.
参考答案：对
1.4商务电子邮件格式以及写作技巧
1、【多选题】When writing business emails, you'd better not to use______ .
A、slangs
B、abbreviations
C、multiple exclamation points
D、emojis
参考答案：ABCD
2、【判断题】The subject needs to be concise.
参考答案：对
3、【判断题】When it comes to your professional image, a sloppily composed email can do more damage than a weak handshake or a wrinkled suit.
参考答案：对
4、【判断题】We can use “Good morning” or “Good afternoon” in the beginning of an email as salutation.
参考答案：对
5、【判断题】Emails are quite private and confidential.
参考答案：错
6、【判断题】In business email, it is typical to have your title closely after your name, which implies your authority.
参考答案：对
7、【判断题】As with any piece of business writing, you don’t need proofreading when you finish writing emails.
参考答案：错
8、【判断题】It is rare to see the big part of privacy notice in the end of emails.
参考答案：错
9、【判断题】Emails allow us to keep projects moving when our co-workers are unavailable or on the other side of the world.
参考答案：对
10、【判断题】It is very common to have your way of contact and company website address in the signature part of your email.
参考答案：对
2.1.3章节测验
1、【单选题】We avail ourselves___ this opportunity ___approach you ___the establishment of trade relations with you.
A、of, for, to
B、of, to, for
C、for, of, in
D、for, to, to
参考答案：B
2、【单选题】We are sending you the samples____requested.
A、be
B、are
C、as
D、for
参考答案：C
3、【单选题】We are sure that both of our companies will____from the joint venture.
A、make benefit
B、benefit
C、be benefited
D、mutual benefit
参考答案：B
4、【多选题】In the following, which statements belong to the good tips for drafting a successful initial letter or email?
A、Don’t leave the customer guessing.
B、Maintaining your branding in your email.
C、Offering additional resources.
D、Don’t indicate the detailed address to the customer.
参考答案：ABC
5、【多选题】Which websites in the following belong to B2B platform?
A、www.alibaba.com
B、www.busytrade.com
C、www.taobao.com
D、www. made-in-china.com
参考答案：ABD
6、【多选题】The purpose of establishing business relations includes_______.
A、seeking new customers
B、consolidating existing relations
C、making new friends
D、expanding new markets
参考答案：ABD
7、【判断题】The chamber of commerce is an organization of business people that promotes international commercial interests.
参考答案：错
8、【判断题】The initial letter does not refer to the letter of establishing business relations.
参考答案：错
9、【判断题】When we draft an initial letter, we must introduce our own company first.
参考答案：错
2.2.3章节测验
1、【单选题】The letter we sent 2 days ago is an enquiry____color TV sets.
A、about
B、for
C、of
D、as
参考答案：B
2、【单选题】There is steady demand here____leather gloves of high quality.
A、in
B、of
C、for
D、on
参考答案：C
3、【单选题】We would be pleased to send you some samples of our new cell phones on approval,____our own expense.
A、at
B、on
C、for
D、in
参考答案：A
4、【单选题】Please____to let us have your offer as soon as possible.
A、make your best
B、do your best
C、make the best
D、do the best
参考答案：B
5、【多选题】____your prices are right, you will find a ready market in our market.
A、If
B、To provide
C、Provided
D、Provide
参考答案：AC
6、【多选题】We can make an enquiry by_______.
A、phone
B、social media
C、email
D、fax
参考答案：ACD
7、【判断题】An enquiry is a request from the buyer for information on the supply of certain goods with engagement.
参考答案：错
8、【判断题】When we make an enquiry, we will surely receive a response from the customer.
参考答案：错
9、【判断题】In a letter of specific enquiry, it’s not necessary for the buyer to indicate the name of the goods he wants to buy.
参考答案：错
10、【判断题】Sometimes general enquiry can be an initial letter.
参考答案：对
2.3.3章节测验
1、【单选题】We are sending you separately our latest catalogue with details of the various _____ we handle.
A、ranges
B、prices
C、models
D、lines
参考答案：A
2、【单选题】Please note that a 5%____applies to orders for each item exceeding 1000.
A、charge
B、fee
C、discount
D、cost
参考答案：C
3、【单选题】Compared with your last quotations for North America, we find the current_____rather high.
A、offer
B、enquiry
C、order
D、price
参考答案：
4、【单选题】The above prices are on a CIF San Francisco____.
A、offer
B、basis
C、counteroffer
D、request
参考答案：D
5、【单选题】To be frank with you, the price we quoted you only allow us a very small____of profits.
A、quotation
B、margin
C、order
D、price
参考答案：B
6、【判断题】An offer is the wish of the seller to sell particular goods under stated terms.
参考答案：对
7、【判断题】Companies in international business often conclude a deal through a process of offer-counter and offer-acceptance.
参考答案：对
8、【判断题】Once an offer is made, the buyer must accept it within the time limit given in the offer.
参考答案：错
9、【判断题】A counteroffer can be made by either a seller or a buyer in a business transaction.
参考答案：对
10、【判断题】A seller can make either an offer or a bid in different circumstances.
参考答案：错
2.4.3章节测验
1、【单选题】Please ship the ten chests of tea_____our Order No. 2213 at an early date.
A、covered by
B、covering
C、to be covered
D、which covers
参考答案：A
2、【单选题】We thank you for your letter of May 5,_____ your purchase from us of 200 metric tons of peanuts.
A、confirm
B、to confirm
C、confirming
D、confirmed
参考答案：C
3、【单选题】We are pleased to_____the following transactions with you.
A、have resulted
B、have finalized
C、have materialized
D、have been closed
参考答案：B
4、【单选题】We are pleased that we have booked_____ 2000 pieces of bicycles.
A、your order
B、with you
C、an order with you
D、an order with you for
