网课铺 2022-11-15 04:14
绪论 单元测试
1、多选题：Do you like this mini show? 你喜欢这部学生小剧场吗？（）
A:No. I don’t like it. 不，我不喜欢。
B:Yes, I like it very much. 是，我非常喜欢。
C:No. I strongly dislike it. 不，我非常不喜欢。
D:I am indifferent with this show. 我没所谓。
E:Yes, I like it. 是，我喜欢。
答案: Yes, I like it very much. 是，我非常喜欢。;
Yes, I like it. 是，我喜欢。
2、多选题：To what extend does this mini show inspire you to learn this chapter? 这部学生小剧场在多大程度上鼓舞你进行本章的学习？（）
A:A lot. 非常大。
B:A little bit. 有一点点。
C:Quite a few. 还不少。
D:Not at all. 一点儿也没有。
E:I’m not sure. 我不清楚。
答案: A lot. 非常大。;
Quite a few. 还不少。
第一章 单元测试
1、判断题：According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is part of consumer behavior. （）
A:错
B:对
答案: 对
2、单选题：A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product. （）
A:content generator
B:marketer
C:consumer
D:influencer
答案: consumer
3、单选题：Age, gender, and social class are all used ________. （）
A:in social media
B:as part of promotion
C:as part of the marketing mix
D:to divide market
答案: to divide market
4、单选题：Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company’s brands over time? （）
A:Social marketing
B:Global marketing
C:Relationship marketing
D:Differentiated marketing
答案: Relationship marketing
5、判断题：People often buy products for what they mean, not what they do. （）
A:对
B:错
答案: 对
第二章 单元测试
1、单选题：Rules of conduct that guide actions in the marketplace are called ________. （）
A:social obligation
B:business ethics
C:social awareness
D:social responsibility
答案: business ethics
2、单选题：Which of the following values is most associated with materialists? （）
A:Loyalty
B:Honesty
C:Status
D:Frugality
答案: Status
3、判断题：Cause marketing is the same as social marketing. （）
A:对
B:错
答案: 错
4、判断题：Sustainability and green marketing are the same thing.（）
A:对
B:错
答案: 错
5、判断题：LOHAS is a segment of consumers who worry about the environment, want products to be produced in a sustainable way, and spend money to advance what they see as their personal development and potential. （）
A:对
B:错
答案: 对
第三章 单元测试
1、判断题：Unlike computers, people do not passively process whatever information happens to be present. （）
A:错
B:对
答案: 对
2、单选题：Companies that think carefully about the impact of sensations on product experiences are practicing ________. （）
A:sensory marketing
B:need marketing
C:hedonic consumption
D:want marketing
答案: sensory marketing
3、判断题：The first step in the perception process is called attention.（）
A:错
B:对
答案: 错
4、单选题：The minimum difference that can be detected between two stimuli is known as the ________. （）
A:gradual differentiation
B:just noticeable difference
C:absolute threshold
D:graded difference
答案: just noticeable difference
5、单选题：________ is a discipline that studies the correspondence between signs and symbols and their meaning. （）
A:Interpretation
B:Semiotics
C:Indexing
D:Symbolism
答案: Semiotics
第四章 单元测试
1、单选题：A relative permanent change of behavior is called ________. （）
A:learning
B:lifestyles
C:all of the rest
D:personality
答案: learning
2、单选题：Which theory stresses the importance of internal mental processes? （）
A:Fixed-interval reinforcement theory
B:Cognitive learning theory
C:Variable interval reinforcement theory
D:Stimulus-response theory
答案: Cognitive learning theory
3、单选题：Which theory listed below assumes that learning take place as the result of responses to external events? （）
A:Behavioral learning
B:Episodic learning
C:Gestalt learning
D:Incidental learning
答案: Behavioral learning
4、单选题：________ memory permits the temporary storage of information we receive from our senses. （）
A:Elaborative
B:Sensory
C:Cognitive
D:
