网课铺 2022-08-08 23:32
第一章 单元测试
1、单选题：The opportunity cost of an item is ( ).
A:the time you have to spend on earning enough money to buy that item
B:what you give up to get that item
C:the price of that item
D:the cost of producing that item
答案: what you give up to get that item
2、多选题：Which of the following are reasons for scarcity? ( )
A:People live in a society that is not fair.
B:People like to buy good quality stuff.
C:People always ask for more.
D:People’s money is limited.
答案: People like to buy good quality stuff.;People always ask for more.
3、多选题：Economics studies ( ).
A:how people make decisions
B:how much people work, what they buy, how much they save and how they invest their savings
C:how people interact with one another
D:the forces and trends that affect the economy as a whole
答案: how people make decisions;how much people work, what they buy, how much they save and how they invest their savings;how people interact with one another;the forces and trends that affect the economy as a whole
4、判断题：Scarcity is the condition that a society does not have enough resources to produce all the things people would like to have. ( )
A:对
B:错
答案: 对
5、判断题：Rich people can have unlimited resources because they have enough money to buy anything. ( )
A:错
B:对
答案: 错
第二章 单元测试
1、单选题：Starbucks is successful because it manages to create ( ) in the market.
A:demand
B:scarcity
C:comparative advantage
D:absolute advantage
答案: scarcity
2、单选题：What is the major factor influence customers’ purchasing decision? ( )
A:price
B:durability
C:quality
D:reliability
答案: price
3、多选题：Which of the following are examples of creating scarcity? ( )
A:VIP service in online games.
B:A first-class seat on the plane.
C:Disney FASTPASS Service.
D:Limited sale
答案: VIP service in online games.;A first-class seat on the plane.;Disney FASTPASS Service.;Limited sale
4、判断题：Starbucks is successful because coffee is rare. ( )
A:错
B:对
答案: 错
5、判断题：When the price of a good rises, the quantity demanded of the good increases. ( )
A:错
B:对
答案: 错
第三章 单元测试
1、多选题：Which of the following are features of monopoly? ( )
A:A single seller.
B:Barrier to entry.
C:Almost complete control of market price.
D:No substitutes.
答案: A single seller.;Barrier to entry.;Almost complete control of market price.;No substitutes.
2、多选题：How to build a creative monopoly? ( )
A:Set a smart distribution strategy.
B:Dominate the market by producing commodity goods.
C:Innovation is the key.
D:Start from the smallest market you can find.
答案: Set a smart distribution strategy.;Innovation is the key.;Start from the smallest market you can find.
3、判断题：An oligopoly exists when an industry is dominated by a single supplier that exercise some control over price. ( )
A:对
B:错
答案: 错
4、判断题：Monopolistic competition is the most common competition in real market. ( )
A:错
B:对
答案: 对
5、判断题：A monopoly built upon the fastest car will never exist, but a monopoly built upon the first flying car may very well become reality. ( )
A:对
B:错
答案: 对
第四章 单元测试
1、单选题：Before you go shopping, if you go around doing a lot of comparison, this is called ( ).
A:comparison decision
B:comparison shopping
C:window shopping
D:comparison pricing
答案: comparison shopping
2、单选题：Those customers who care quality, image, and are not sensitive to prices are ( ).
A:favorite buyers
B:top buyers
C:professional buyers
D:premium buyers
答案: premium buyers
3、单选题
